The aristocrats of House Avicca aspire to true nobility; the wealth and status of the Great Houses is gratifying, but not quite as truly resplendent as they feel they deserve. The Avicca are very wealthy, and have invested much of their fortune in the business of banking and moneylending as well as the usual trade. They have something of a reputation as overly proud even for Rasennans, even pretentious.
The Avicca have their house seat in Cinquedea, where at present they hold the privilege of the highest tower (though they are suspicious that their eternal rivals in House Pulsciri are about to catch up). The house pin depicts a heron holding a jewel; the house colors are purple, green and white.